Common Rumors About Websites:
- Anyone can build an effective website.
- Theres free hosting and sites everywhere.
- Nobody NEEDS to pay for a site to be built.
- Once its built and live then it’ll do it’s job.
- Only big companies need custom coding.
- You just need clicks and any old site will do.
- It’s all about long paragraphs full of keywords.
While some if this may hold some truth, it’s all very situational, and based on many factors, the biggest one being, how important is the site to your business or personal revenue? The more important, the more false these rumors are, but if your site is the defining factor on over one third of your income, online presence, or new customer turn in rates, then all the above are completely false.
IF ALL YOUR WANT IS FREE, AND DON'T FEEL LIKE YOU NEED MORE CUSTOMERS OR BUSINESS, THEN NO NEED EVEN INVESTING TIME IN A WEBSITE. MIGHT AS WELL STOP HERE, STICK TO CRAIGSLIST AND FACEBOOK, AND INVEST YOUR TIME ELSEWHERE, CAUSE FURTHER READING MAY MAKE YOUR QUESTION WETHER INVESTING IN A SITE IS IMPORTANT TO YOU.
HOW MUCH DOES A SITE EFFECT REVENUE?
A WEBSITE IS YOUR ONLINE STOREFRONT, INVEST IN IT AS YOU DO YOUR CARDS, PRESENTATIONS, AND REAL STORE FRONT.
The Truth About Websites:
- It takes years and continued learning to build effective sites.
- Free hosting has lag, tons of downtime, and poor effectiveness.
- Google, Bing, Yahoo, and others aren’t fond of poor hosting.
- Paying for a pro to build your site makes a 360 difference in returns.
- Once it’s built, it needs SEO, updating, and to continually evolve.
- Search engines change how they rank sites regularly, and clicks is only a portion of the algorithm they use to place your site in the search results.
- Long paragraphs and keywords are also a portion of the algorithm, but bounce rate, loading times, placement of the content, and customer approval are all even more factors very important to ranking.
- Most free sites rarely make first page of search results, usually under Angie’s list, craigslist, and Facebook, so far down that their rarely seen.
And the list could go on, but we will keep it short but to the point. It starts with proper website design, a fluid and responsive layout that pleases your clientele while also playing by Google, Bing, and Yahoo’s rules. (Then it assisted by unique content, such as pictures, videos, and descriptions with important key words and search phrase matching, that no other site shares more that 50% resemblance to in your area or field. After that comes the SEO, back links, social media integration, and more. All to help draw traffic to your site, and then have them click for more info, keep them in the hook, so you can reel the customers in pleasantly and not get bounces and 404’s that kill your ranking. Then, after all that and some other details, it’s finally down to clicks after submitting the site to all the search engines. Later, about a month, the developer checks up on the site stats, looks for any flags or errors, and fixes them to fine tune it.) After that, it’s on you to update the content via posts and blogging, or updated products and prices.
Now reread that entire paragraph, EXCEPT what’t in parentheses, and that’s what you get from a free site. That’s why 99% of businesses go to professional web designers and website builders to have their sites set up. Plus, the free sites usually ain’t 100% truly free.